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As Director of Marketing and Communications for Microsoft Corporation’s Microsoft TV division, Ed Graczyk is responsible for establishing the company as the leading provider of software that enables network operators, consumer electronics manufacturers, and TV content providers to create and deliver enhanced TV services worldwide.
Mr. Graczyk oversees all communications, public relations, branding, positioning, advertising, partner co-marketing and events worldwide for the Microsoft TV family of software products. Prior to moving to the Microsoft TV division, Mr. Graczyk worked in the companies MSN operation, as marketing lead for the award-winning MSN MoneyCentral personal finance service and the MSN Communications Services, where he launched MSN Messenger Service and MSN Web Communities. In 1994, he received the Corporate Account Executive of the Year Award at Microsoft. Prior to joining Microsoft, Mr. Graczyk spent six years with Unisys Corporation, serving in various sales and product management positions with a focus on customers in the banking, securities, and insurance industries. Ed Graczyk holds a bachelor of science degree from the Boston College School of Management, with a triple major in marketing, computer science and economics. He is a frequent speaker at digital TV industry events, including Broadcast Asia, CTAM Research Conference, Digital Hollywood, DigiTrends Camp Interactive, Kagan Interactive TV Summit, IFA Berlin and the PBS Technology Conference. Mr. Graczyk is a member of the Cable and Telecommunications Association for Marketing. Past Events: International Broadcasting Convention (September 2006); ITU Telecom World (December 2006); Digital Hollywood at CES (January 2007).
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